OUR SERVICES
Good Highdeas at its heart is a bespoke consulting and advisory services company focused on the hemp and cannabis space. We host a full suite of consultative and strategic services that we have conveniently broken down below. Under each heading, you will find a breakdown of what we do, how we do it, and whom we think this service is best suited for.
All of our stand-alone services are based on a case-by-case basis with each having the option to be done on a per-project, retainer, or equity basis. All services start with a standard introductory call and assessment and are done through a master services agreement and scope of work that will be decided before any invoices are sent or services rendered. We do offer a few distinct services through joint ventures or strategic partnerships that are set up in the ways that are best suited for the implementation by our partners.
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How it Works
Services By Category
Stand-Alone Services
Branding
A Brand is so much more than a logo... it's your digital identity as a company and an individual.
At Good Highdeas we are here to help you developed and implement a full host of branding services from logo to mission statement, company messaging to community engagement, and more. Let us help you today get the most out of your brand. This service can be helpful for both start-ups and established businesses looking to refresh their brand.
Marketing
Marketing is 80% of sales, and we want to help you make more sales. We specialize in content marketing and inbound sales funnels using a modern transmedia approach. We aren't your average marketing company though, we are specialists in finding the sweet spot between corporate need and the community voice. This service is best suited for established businesses or companies who have settled on their brand and want to get the most out of it.
Public Relations
Public relations is a lot more than just getting earned media: it's crisis communication, risk management, social media marketing, earned media, and all things public messaging. With a deep understanding of both the mainstream and cananbis industry media landscape, Good Highdeas is positioned to help you get the most out of your brand. This is a service that can be tailored to the canna-newby and established ganjapreneurs alike depending on specific needs.
Business Development
Good Highdeas is here to help in your business development needs whether it's B2B connections or drumming up leads from your consumer base. With a combined 15 years of industry experience and an unparralled network of cannabis professionals, we are here to help you get your business to the next level. This service is best suited for established cannabis businesses looking to expand, or for new start-ups looking for a leg up on the competition. Our network is our client's network when they sign up for this service offering.
Government Relations
The cannabis industry is a world built on the shoulders of activists and advocates, and the team at Good Highdeas is no exception. With deep connections to the movers and shakers in getting cannabis policies in place, we are positioned to help you get where you want to be with the real people who matter. This service is geared toward established businesses looking to ensure they are connected to the appropriate members of national, state, and local political bodies in order to get the most equitable position for their company.
Social Media
Social Media is both the cannabis industry's best friend and arch nemesis. With cannabis content being banned on most social media this is often times the hardest piece of the cannabis industry puzzle for most brands to crack. Lucky for you, we've got you covered. With a deep focus of LinkedIn, Instagram, and Youtube we are here to help you establish a social media foothold for your company. This service is best suited for transplants to the cannabis looking to understand the "do's and don'ts" of cannabis on social media, or for cannabis companies struggling to keep their accounts up and running thanks to the powers that be.
Partner Services
Retail Operations
Retail is one of the most saturated market segments in the cannabis space. This leaves companies two options to succeed: Lower Prices or Customer Service. We think the latter one is by far your better choice to keep your business going. That's why we have partnered with Progress Retail, a market leader in retail education, to create cannabis retail operations training for any size operation. We can help train your staff in both cannabis knowledge and top-of-the-line retail sales techniques to really get the most out of your sales force.